We are pleased to announce our strategic partnership with Lighthouse, the hospitality industry’s leading commercial platform, aimed at enhancing data-driven decision-making and revenue performance across Rotana’s portfolio.

As part of the agreement, Rotana will deploy Lighthouse’s Rate Insight solution, fully integrated with iDeaS G3 Revenue Management System. This next-generation technology equips our commercial teams with comprehensive real-time market intelligence, automated pricing optimisation, and intuitive analytics to drive agile, informed decision-making in increasingly competitive markets.

Eddy Tannous, COO of Rotana, commented: “This partnership is about unlocking the full potential of our commercial strategy. By combining Lighthouse’s industry-leading intelligence with our operational excellence, we are giving our teams the ability to make faster, more informed decisions that protect our brand positioning and drive stronger returns. It is a critical investment in both our people and our future.”

The Lighthouse commercial platform currently supports more than 70,000 hotels worldwide, processing 1.7 billion hotel prices and profiling 16.4 million properties each day. It also tracks 9.1 million global events and processes 1.2 billion daily searches, enabling hoteliers to respond instantly to competitive shifts, seasonal trends, and demand surges. With this level of intelligence, Rotana’s revenue teams will be able to refine pricing strategies in real time, ensuring each property remains competitively positioned in its respective market.

The rollout of Lighthouse’s solutions is a further step in Rotana’s broader digital transformation strategy, which continues to integrate advanced systems across operational, guest experience, and commercial functions.